Watch: Q&A with Maeve Allsup, Founding Reporter, Latitude Media

Maeve Allsup, founding reporter at Latitude Media, shares what’s shaping climate tech coverage right now — from the AI–energy collision to overlooked risks like grid resiliency and even a looming geologist shortage.

Catch up on the highlights below and watch the full interview here.

On what drew her into climate tech and eventually to Latitude Media:

“I took a bit of a circuitous route, I think, to Latitude and certainly to climate tech. It wasn’t until a couple of years ago that I took a job at Morning Brew… and I was covering the EV sector and writing about micro grids, and really starting to get back into climate tech coverage but for a tech outlet. Then it’s here at Latitude that I have really dug into climate and climate tech specifically at the site.

“There’s something exciting about getting in really early on a team and getting to help build the company, which has been really, really amazing. So all of that combined, it just was kind of the right thing at the right time. I was really impressed by the team that they’d put together and I wanted to be a part of it.”

On the trend dominating climate and energy coverage right now:

“We call it the AI energy nexus and it’s actually a very broad nexus in everything… But I think there’s an element within that trend that is not getting as much attention that we’re also very interested in, which is grid resiliency.

“… I’m really interested, particularly in kind of the tech startups that are working in the grid resiliency space… And that I think is interesting because it is adjacent to the sort of AI data center explosion there… Are there things that can happen more quickly from a grid resiliency perspective thanks to having so much extra attention and money in this space?”

On a favorite story that started as an unexpected tip:

“Somebody mentioned to me that there was in the next five to ten years, we’re going to have globally a shortage of geologists.

“They were talking about like they’re all going to retire. Not just the geologists, but also the professors who are teaching potential younger geologists.

“It became one of our most read stories ever, which is sort of random and unexpected.

“It’s something that we’ve turned back to and kind of re-upped… I just wrote an update to that piece last week actually.”

“There’s just there’s so many threads to pull on there.”

On what makes a pitch useful:

“It is really helpful to take something that’s in the news and kind of ‘Latitudify’ it for me.

“Here’s this headline that the New York Times ran… here’s the Latitude angle. Or here’s the energy sector element of this that is so important.

“That is really, really helpful because that’s kind of what we’re trying to do as a very small newsroom anyway.”

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