The Client
When we began working with the Coalition for Green Capital (CGC) in 2021, they were a nonprofit organization advocating for Congress to establish a national green bank. Green banks offer innovative financing solutions to accelerate the transition to clean energy in communities across the United States. Since then, CGC has evolved into a nonprofit entity that not only advocates for green banks but also makes direct and indirect investments in clean energy projects while working to establish a green bank in all 50 states.
The Challenge
For more than a decade, CGC had advocated — unsuccessfully — for Congress to establish a national green bank. In 2021, with a new presidential administration and a renewed opportunity for climate legislation on Capitol Hill, CGC faced the challenge of convincing both the White House and legislators that their policy idea deserved to be included in a climate package. CGC not only wanted the national green bank to become a reality, they wanted to lead it. To accomplish this, they would need to position themselves to win a highly competitive grant process.
The Solution
Our team collaborated closely with CGC’s CEO and senior leadership to craft and implement a communications strategy designed to achieve multiple objectives: advancing the green bank policy proposal, educating key audiences about how a national green bank would operate, and positioning CGC to secure a multi-billion-dollar award from the Environmental Protection Agency (EPA). Together with CGC’s internal team and lobbying partners, we successfully met these goals, as reflected in the impactful media coverage highlighted below.
In the Media
Volts Podcast: The Immense Promise of a Federal Green Bank, with Reed Hundt
Wall Street Journal: Inflation Reduction Act’s $27 Billion in Green Funds Could Spur Private Investment
The Guardian: ‘Transformational’: could America’s new green bank be a climate gamechanger?
