Media Training Workshop | November 5

Does the latest viral interview failure have you thinking about your own communication skills? Whether you’re preparing for a policy podcast, an interview with a skeptical reporter over the phone, an upcoming panel discussion or any other public speaking engagement, you can’t miss the opportunity to communicate your core message.

Echo Communications Advisors’ Media Training Workshop gives you—a spokesperson for a clean energy company, advocacy organization, or climate tech startup—the tools you need to develop and deliver your message with confidence.

You’ll learn:

• Why you should do media in the first place and how to approach interviews
• What makes news, and how the earned media lifecycle works
• The types of media outlets
• Key terminology and how to set interview ground rules
• Understanding your audience
• How to ensure you appear professionally on camera
• Tactics for navigating tough questions smoothly
• Review of real interviews showing these tactics being deployed
• How to craft your message, including by using a message triangle

WHO

Executives, communications leads, advocates, and spokespeople in climate, clean energy, and climate tech—anyone who speaks publicly on high-stakes issues and wants to communicate with confidence.

WHAT
A 60-minute, fast-paced media training workshop designed to help you sharpen your message, handle tough questions, and deliver crisp, quotable soundbites—on camera and off. This session is equally useful for media interviews, panel discussions, and public speaking engagements.

WHEN
Tuesday, November 5
12:00 PM ET

WHERE
Virtual Workshop (via Zoom)
*Link provided upon registration.

WHY
Whether you’re facing a live camera, a policy podcast, or a skeptical reporter, strong media skills are essential for business and advocacy success. This isn’t about spin—it’s about ensuring your values, story, and strategy come through clearly and credibly every time.

REGISTRATION
Fee: $99 per participant

ABOUT ECHO COMMUNICATIONS ADVISORS
Echo Communications Advisors is a Washington, DC–based communications firm specializing in climate and clean energy.

We help clients achieve their most important policy, regulatory, and funding objectives at the federal and state levels, navigating complex and evolving political landscapes.

Drawing on experience in U.S. Senate leadership and on presidential, Senate, House, and gubernatorial campaigns, our team brings a uniquely political understanding to strategic communications. Our clients include renewable energy companies, climate tech start-ups, advocacy organizations, trade associations, and pro-climate leaders and candidates.

Want to see how we think? Check out our weekly newsletter, the Echo Chamber.