Chris Moyer, president and founder at Echo Communications Advisors, was featured in Fox News on how Democrats’ laser focus on affordability became the unifying theme behind their 2025 victories.
Election reflection: ‘Democrats flipped the script’ on affordability in ballot box showdowns
Party strategists say laser focus on affordability helped candidates overperform polls in blue-leaning states
By Paul Steinhauser
November 6, 2025
One year after deep concerns over inflation helped Republicans win back the White House and Senate and keep their House majority, Democrats say their convincing double-digit victories in 2025’s only two elections for governor came down to affordability, the issue they repeatedly spotlighted on this year’s campaign trail.
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Seasoned Democratic strategist Chris Moyer highlighted that “Democrats flipped the script from 2024 and focused like a laser on affordability, whether that was healthcare, groceries, electricity, utility bills. That proved to be effective, as voters are still very much focused on the cost of living.”
Moyer emphasized that the issue of affordability was the common denominator for Democrats, whether they were moderates like Sherrill and Spanberger, or a far-left democratic socialist like Mayor-elect Zohran Mamdani of New York City.
“The through line between all the candidates who won last night isn’t ideological, but it is that all of them focused on costs in one way or another,” Moyer said. “This is an issue that ties Democrats in this big tent party together.
And looking ahead to next year’s midterm elections, when Democrats aim to win back majorities in the House and Senate, he said, “this election in 2025 presents a playbook that can be run all over the country.”
Read the entire story here.
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